Privacy Policy
We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high
priority for the management of the Friedr. Freek GmbH. The use of the Internet pages of the Friedr. Freek GmbH is
possible without any indication of personal data; however, if a data subject wants to use special enterprise
services via our website, processing of personal data could become necessary. If the processing of personal data is
necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject
shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific
data protection regulations applicable to the Friedr. Freek GmbH. By means of this data protection declaration, our
enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect,
use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights
to which they are entitled.
As the controller, the Friedr. Freek GmbH has implemented numerous technical and organizational measures to ensure
the most complete protection of personal data processed through this website. However, Internet-based data transmissions
may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject
is free to transfer personal data to us via alternative means, e.g. by telephone.
1. Definitions
The data protection declaration of the Friedr. Freek GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.
In this data protection declaration, we use, inter alia, the following terms:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person ("data subject"). An
identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an
identifier such as a name, an identification number, location data, an online identifier or to one or more factors
specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject
Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.
c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data,
whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or
alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available,
alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to
evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects
concerning that natural person's performance at work, economic situation, health, personal preferences, interests,
reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be
attributed to a specific data subject without the use of additional information, provided that such additional
information is kept separately and is subject to technical and organisational measures to ensure that the personal
data are not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency
or other body which, alone or jointly with others, determines the purposes and means of the processing of personal
data; where the purposes and means of such processing are determined by Union or Member State law, the controller
or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are
disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework
of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the
processing of those data by those public authorities shall be in compliance with the applicable data protection
rules according to the purposes of the processing.
j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller,
processor and persons who, under the direct authority of the controller or processor, are authorised to process personal
data.
k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject's
wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of
personal data relating to him or her.
2. Name and Address of the controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
- Friedr. Freek GmbH
- Sudetenstraße 9
- 58708 Menden
- Germany
- Tel.: +49 2373 9590 0
- E-Mail: moc.sretaeh-keerf@liam
- Website: https://freek-heaters.com
3. Cookies
The Internet pages of the Friedr. Freek GmbH use cookies. Cookies are text files that are stored in a computer system via an Internet browser.
Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique
identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned
to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to
differentiate the individual browser of the dats subject from other Internet browsers that contain other cookies.
A specific Internet browser can be recognized and identified using the unique cookie ID.
Through the use of cookies, the Friedr. Freek GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies
allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it
easier for users to utilize our website. The website user that uses cookies, e.g. does not have to enter access
data each time the website is accessed, because this is taken over by the website, and the cookie is thus stored
on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online store
remembers the articles that a customer has placed in the virtual shopping cart via a cookie.
The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding
setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set
cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular
Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all
functions of our website may be entirely usable.
4. Collection of general data and information
The website of the Friedr. Freek GmbH collects a series of general data and information when a data subject or
automated system calls up the website. This general data and information are stored in the server log files. Collected
may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website
from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time
of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of
the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our
information technology systems.
When using these general data and information, the Friedr. Freek GmbH does not draw any conclusions about the data
subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content
of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems
and website technology, and (4) provide law enforcement authorities with the information necessary for criminal
prosecution in case of a cyber-attack. Therefore, the Friedr. Freek GmbH analyzes anonymously collected data and
information statistically, with the aim of increasing the data protection and data security of our enterprise, and
to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files
are stored separately from all personal data provided by a data subject.
5. Contact possibility via the website
The website of the Friedr. Freek GmbH contains information that enables a quick electronic contact to our enterprise,
as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail
address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by
the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the
data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this
personal data to third parties.
6. Routine erasure and blocking of personal data
The data controller shall process and store the personal data of the data subject only for the period necessary to
achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws
or regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another
competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.
7. Rights of the data subject
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a) Right of confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller the
confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes
to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.
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b) Right of access
Each data subject shall have the right granted by the European legislator to obtain from the controller free
information about his or her personal data stored at any time and a copy of this information. Furthermore, the European
directives and regulations grant the data subject access to the following information:
- the purposes of the processing
- the categories of personal data concerned
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing
- the existence of the right to lodge a complaint with a supervisory authority
- where the personal data are not collected from the data subject, any available information as to their source
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR
and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred
to a third country or to an international organisation. Where this is the case, the data subject shall have the right
to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.
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c) Right to rectification
Each data subject shall have the right granted by the European legislator to obtain from the controller without undue
delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the
processing, the data subject shall have the right to have incomplete personal data completed, including by means of
providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.
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d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of
personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal
data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise
processed.
- The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the
GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding
legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of
the GDPR.
- The personal data have been unlawfully processed.
- The personal data must be erased for compliance with a legal obligation in Union or Member State law to which
the controller is subject.
- The personal data have been collected in relation to the offer of information society services referred to in
Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data
stored by the Friedr. Freek GmbH, he or she may, at any time, contact any employee of the controller. An employee
of Friedr. Freek GmbH shall promptly ensure that the erasure request is complied with immediately.
Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal
data, the controller, taking account of available technology and the cost of implementation, shall take reasonable
steps, including technical measures, to inform other controllers processing the personal data that the data subject
has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as
processing is not required. An employees of the Friedr. Freek GmbH will arrange the necessary measures in individual
cases.
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e) Right of restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction
of processing where one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.
- The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
- The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing
of personal data stored by the Friedr. Freek GmbH, he or she may at any time contact any employee of the controller.
The employee of the Friedr. Freek GmbH will arrange the restriction of the processing.
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f) Right to data portability
Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him
or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall
have the right to transmit those data to another controller without hindrance from the controller to which the personal
data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR
or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the
processing is carried out by automated means, as long as the processing is not necessary for the performance of a task
carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data
subject shall have the right to have personal data transmitted directly from one controller to another, where technically
feasible and when doing so does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any employee of the
Friedr. Freek GmbH.
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g) Right to object
Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her
particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e)
or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.
The Friedr. Freek GmbH shall no longer process the personal data in the event of the objection, unless we can
demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the
data subject, or for the establishment, exercise or defence of legal claims.
If the Friedr. Freek GmbH processes personal data for direct marketing purposes, the data subject shall have the
right to object at any time to processing of personal data concerning him or her for such marketing. This applies to
profiling to the extent that it is related to such direct marketing. If the data subject objects to the Friedr. Freek
GmbH to the processing for direct marketing purposes, the Friedr. Freek GmbH will no longer process the personal data
for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to
processing of personal data concerning him or her by the Friedr. Freek GmbH for scientific or historical research
purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for
the performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may contact any employee of the Friedr. Freek GmbH. In
addition, the data subject is free in the context of the use of information society services, and notwithstanding
Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.
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h) Automated individual decision-making, including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based
solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly
significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance
of, a contract between the data subject and a data controller, or (2) is not authorised by Union or Member State law to
which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and
freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and
a data controller, or (2) it is based on the data subject's explicit consent, the Friedr. Freek GmbH shall implement
suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to
obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may,
at any time, contact any employee of the Friedr. Freek GmbH.
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i) Right to withdraw data protection consent
Each data subject shall have the right granted by the European legislator to withdraw his or her consent to
processing of his or her personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact
any employee of the Friedr. Freek GmbH.
8. Data protection for applications and the application procedures
The data controller shall collect and process the personal data of applicants for the purpose of the processing
of the application procedure. The processing may also be carried out electronically. This is the case, in particular,
if an applicant submits corresponding application documents by e-mail or by means of a web form on the website to the
controller. If the data controller concludes an employment contract with an applicant, the submitted data will be
stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment
contract is concluded with the applicant by the controller, the application documents shall be automatically erased two
months after notification of the refusal decision, provided that no other legitimate interests of the controller are
opposed to the erasure. Other legitimate interest in this relation is, e.g. a burden of proof in a procedure under the
General Equal Treatment Act (AGG).
9. Data protection provisions about the application and use of Google Analytics (with anonymization function)
On this website, the controller has integrated the component of Google Analytics (with the anonymizer function).
Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the
behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a
person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page
was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit
analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351,
United States.
For the web analytics through Google Analytics the controller uses the application "_gat. _anonymizeIp". By means of
this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when
accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the
European Economic Area.
The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected
data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the
activities on our websites, and to provide other services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies
is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each
call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a
Google Analytics component was integrated, the Internet browser on the information technology system of the data subject
will automatically submit data through the Google Analytics component for the purpose of online advertising and the
settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge
of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the
origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location from which the access was
made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such
personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google
in the United States of America. These personal data are stored by Google in the United States of America. Google may
pass these personal data collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a
corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to
the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system
of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser
or other software programs.
In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google
Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance
to preclude any such. For this purpose, the data subject must download a browser add-on under the link
https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a JavaScript,
that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The
installation of the browser add-ons is considered an objection by Google. If the information technology system of the
data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons
to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is
attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation
of the browser add-ons.
Further information and the applicable data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/
and under https://www.google.com/analytics/terms/us.html. Google
Analytics is further explained under the following Link https://www.google.com/analytics/.
10. Data protection provisions about the application and use of Google Remarketing
On this website, the controller has integrated Google Remarketing services. Google Remarketing is a feature of
Google AdWords, which allows an enterprise to display advertising to Internet users who have previously resided on
the enterprise's Internet site. The integration of Google Remarketing therefore allows an enterprise to create
user-based advertising and thus shows relevant advertisements to interested Internet users.
The operating company of the Google Remarketing services is the Google Inc., 1600 Amphitheatre Pkwy, Mountain View,
CA 94043-1351, United States.
The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us
to display ads on the Google network or on other websites, which are based on individual needs and matched to the
interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. The definition of cookies
is explained above. With the setting of the cookie, Google enables a recognition of the visitor of our website if he
calls up consecutive web pages, which are also a member of the Google advertising network. With each call-up to an
Internet site on which the service has been integrated by Google Remarketing, the web browser of the data subject
identifies automatically with Google. During the course of this technical procedure, Google receives personal
information, such as the IP address or the surfing behaviour of the user, which Google uses, inter alia, for the
insertion of interest relevant advertising.
The cookie is used to store personal information, e.g. the Internet pages visited by the data subject. Each time
we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject,
is transmitted to Google in the United States of America. These personal data are stored by Google in the United States
of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of
a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment
to the Internet browser used would also prevent Google from setting a cookie on the information technology system of
the data subject. In addition, cookies already in use by Google may be deleted at any time via a web browser or other
software programs.
In addition, the data subject has the possibility of objecting to the interest-based advertising by Google. For
this purpose, the data subject must call up the link to www.google.de/settings/ads and make the desired settings on
each Internet browser used by the data subject.
Further information and the actual data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
11. Data protection provisions about the application and use of Google+
On this website, the controller has integrated the Google+ button as a component. Google+ is a so-called social
network. A social network is a social meeting place on the Internet, an online community, which usually allows users
to communicate with each other and interact in a virtual space. A social network may serve as a platform for the
exchange of opinions and experiences, or enable the Internet community to provide personal or business-related
information. Google+ allows users of the social network to include the creation of private profiles, upload photos
and network through friend requests.
The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this website, which is operated by the controller and on
which a Google+ button has been integrated, the Internet browser on the information technology system of the data
subject automatically downloads a display of the corresponding Google+ button of Google through the respective Google+
button component. During the course of this technical procedure, Google is made aware of what specific sub-page of
our website was visited by the data subject. More detailed information about Google+ is available under
https://developers.google.com/.
If the data subject is logged in at the same time to Google+, Google recognizes with each call-up to our website
by the data subject and for the entire duration of his or her stay on our Internet site, which specific sub-pages of
our Internet page were visited by the data subject. This information is collected through the Google+ button and
Google matches this with the respective Google+ account associated with the data subject.
If the data subject clicks on the Google+ button integrated on our website and thus gives a Google+ 1
recommendation, then Google assigns this information to the personal Google+ user account of the data subject and
stores the personal data. Google stores the Google+ 1 recommendation of the data subject, making it publicly available
in accordance with the terms and conditions accepted by the data subject in this regard. Subsequently, a Google+ 1
recommendation given by the data subject on this website together with other personal data, such as the Google+
account name used by the data subject and the stored photo, is stored and processed on other Google services, such
as search-engine results of the Google search engine, the Google account of the data subject or in other places, e.g.
on Internet pages, or in relation to advertisements. Google is also able to link the visit to this website with other
personal data stored on Google. Google further records this personal information with the purpose of improving or
optimizing the various Google services.
Through the Google+ button, Google receives information that the data subject visited our website, if the data
subject at the time of the call-up to our website is logged in to Google+. This occurs regardless of whether the
data subject clicks or doesn't click on the Google+ button.
If the data subject does not wish to transmit personal data to Google, he or she may prevent such transmission by
logging out of his Google+ account before calling up our website.
Further information and the data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
12. Data protection provisions about the application and use of Google-AdWords
On this website, the controller has integrated Google AdWords. Google AdWords is a service for Internet advertising
that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google
AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google's search results
only then displayed, when the user utilizes the search engine to retrieve a keyword-relevant search result. In the
Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into
account the previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351,
UNITED STATES.
The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the
websites of third parties and in the search engine results of the search engine Google and an insertion of third-party
advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology
system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its
validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion
cookie is used to check whether certain sub-pages, e.g, the shopping cart from an online shop system, were called up
on our website. Through the conversion cookie, both Google and the controller can understand whether a person who
reached an AdWords ad on our website generated sales, that is, executed or canceled a sale of goods.
The data and information collected through the use of the conversion cookie is used by Google to create visit
statistics for our website. These visit statistics are used in order to determine the total number of users who have
been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords
ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could
identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject. Each time we
visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is
transmitted to Google in the United States of America. These personal data are stored by Google in the United States
of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a
corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting
of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology
system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet
browser or other software programs.
The data subject has a possibility of objecting to the interest based advertisement of Google. Therefore, the data
subject must access from each of the browsers in use the link www.google.de/settings/ads and set the desired settings.
Further information and the applicable data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
13. Data protection provisions about the application and use of Twitter
On this website, the controller has integrated components of Twitter. Twitter is a multilingual, publicly-accessible
microblogging service on which users may publish and spread so-called 'tweets,' e.g. short messages, which are limited
to 140 characters. These short messages are available for everyone, including those who are not logged on to Twitter.
The tweets are also displayed to so-called followers of the respective user. Followers are other Twitter users who
follow a user's tweets. Furthermore, Twitter allows you to address a wide audience via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, UNITED
STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on
which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system
of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter.
Further information about the Twitter buttons is available under https://about.twitter.com/de/resources/buttons.
During the course of this technical procedure, Twitter gains knowledge of what specific sub-page of our website was
visited by the data subject. The purpose of the integration of the Twitter component is a retransmission of the
contents of this website to allow our users to introduce this web page to the digital world and increase our visitor
numbers.
If the data subject is logged in at the same time on Twitter, Twitter detects with every call-up to our website
by the data subject and for the entire duration of their stay on our Internet site which specific sub-page of our
Internet page was visited by the data subject. This information is collected through the Twitter component and
associated with the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter
buttons integrated on our website, then Twitter assigns this information to the personal Twitter user account of
the data subject and stores the personal data.
Twitter receives information via the Twitter component that the data subject has visited our website, provided
that the data subject is logged in on Twitter at the time of the call-up to our website. This occurs regardless of
whether the person clicks on the Twitter component or not. If such a transmission of information to Twitter is not
desirable for the data subject, then he or she may prevent this by logging off from their Twitter account before a
call-up to our website is made.
The applicable data protection provisions of Twitter may be accessed under https://twitter.com/privacy?lang=en.
14. Data protection provisions about the application and use of YouTube
On this website, the controller has integrated components of YouTube. YouTube is an Internet video portal that
enables video publishers to set video clips and other users free of charge, which also provides free viewing, review
and commenting on them. YouTube allows you to publish all kinds of videos, so you can access both full movies and TV
broadcasts, as well as music videos, trailers, and videos made by users via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, UNITED STATES. The YouTube,
LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on
which a YouTube component (YouTube video) was integrated, the Internet browser on the information technology system
of the data subject is automatically prompted to download a display of the corresponding YouTube component. Further
information about YouTube may be obtained under https://www.youtube.com/yt/about/en/. During the course of this
technical procedure, YouTube and Google gain knowledge of what specific sub-page of our website was visited by the
data subject.
If the data subject is logged in on YouTube, YouTube recognizes with each call-up to a sub-page that contains a
YouTube video, which specific sub-page of our Internet site was visited by the data subject. This information is
collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google will receive information through the YouTube component that the data subject has visited our
website, if the data subject at the time of the call to our website is logged in on YouTube; this occurs regardless
of whether the person clicks on a YouTube video or not. If such a transmission of this information to YouTube and
Google is not desirable for the data subject, the delivery may be prevented if the data subject logs off from their
own YouTube account before a call-up to our website is made.
YouTube's data protection provisions, available at https://www.google.com/intl/en/policies/privacy/, provide
information about the collection, processing and use of personal data by YouTube and Google.
15. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a
specific processing purpose. If the processing of personal data is necessary for the performance of a contract to
which the data subject is party, as is the case, for example, when processing operations are necessary for the supply
of goods or to provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same applies to
such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of
inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of
personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit.
c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject
or of another natural person. This would be the case, for example, if a visitor were injured in our company and his
name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other
third party. Then the processing would be based on Art. 6(1) lit. d GDPR.
Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing
operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the
purposes of the legitimate interests pursued by our company or by a third party, except where such interests are
overridden by the interests or fundamental rights and freedoms of the data subject which require protection of
personal data. Such processing operations are particularly permissible because they have been specifically mentioned
by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client
of the controller (Recital 47 Sentence 2 GDPR).
16. The legitimate interests pursued by the controller or by a third party
Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to carry out our business in favor of the well-being of all our employees and the shareholders.
17. Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.
18. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data
We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result
from contractual provisions (e.g. information on the contractual partner).
Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must
subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our
company signs a contract with him or her. The non-provision of the personal data would have the consequence that the
contract with the data subject could not be concluded.
Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies
to the data subject whether the provision of the personal data is required by law or contract or is necessary for the
conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of
non-provision of the personal data.
19. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.
20. Use of reCAPTCHA
In order to protect input forms on our site, we use the "reCAPTCHA" service of Google Inc., 1600 Amphitheatre Parkway,
Mountain View, CA 94043 USA, hereinafter "Google." By means of this service it can be distinguished whether the
corresponding input is of human origin or is created improperly by automated machine processing.
To our knowledge, the referrer URL, the IP address, the behaviour of the website visitors, information about the
operating system, browser and length of stay, cookies, display instructions and scripts, user input behaviour and
mouse movements in the "reCAPTCHA" checkbox are conveyed to "Google."
Google uses the information obtained, among other things, to digitize books and other printed matter as well as
to optimize services such as Google Street View and Google Maps (e.g. house number and street name recognition).
The IP address provided as part of "reCAPTCHA" is not merged with other data from Google unless you are logged
into your Google Account at the time the "reCAPTCHA" plug-in is used. If you want to prevent this transmission and
storage of data by "Google" about you and your behaviour on our website, you must log out of "Google" before you
visit our site or before using the reCAPTCHA plug-in.
The use of the "reCAPTCHA" service is according to the Google Terms of Use:
https://www.google.com/intl/de/policies/privacy/
